Ethics & Sustainability
Our Production
Socially responsible in every stitch
Each Her Pony piece is a quiet rebellion against fast fashion — designed to feel personal and made in small runs with care, not compromise.
We work closely with a small team of skilled makers who we’ve partnered with for years. They understand our values, our quirks, and the care we put into every design. From hand-embellished beadwork to custom cuts, each piece is made in small batches with attention and intention.
Ethics and sustainability aren’t buzzwords to us — they’re the foundation. That means no mass production, ever. Just thoughtful design, made by people who are paid fairly and treated with respect.
We choose to work this way because it feels right — for the planet, for the people behind the pieces, and for you. When you wear Her Pony, you’re choosing a slower, more conscious way of dressing. One that values quality over quantity, and people over profit.
Each piece is made with care, not compromise — and that’s something you can feel.
We work on a pre-order and made-to-order model for many of our pieces — meaning we only create what’s truly wanted. It’s a slower, more conscious way of working that helps us reduce waste, avoid overproduction, and keep things feeling special. Custom options are also available on select styles, because we believe clothing should feel personal, not mass-made.
Our Fibres
Clothing that doesn’t cost the planet
Part of our design process includes the hunt for more sustainable fabrics that suit the range - which is where our latest 100% eco fiber rayon was added to the collection. Working towards all sustainable fabrics is a goal we hope to achieve in the coming years, and we want to thank our honeys for supporting us as we make changes towards this.
Sustainability isn’t something that happens overnight. It’s a constant process of growth, education and re-evaluation. Finding the right supply chain takes a lot of time and work - but it’s two things we are more than ready for.
We do not use pure, non-organic cotton fabrics, or GMO cotton, as it’s harsh on both the environment and the people. Aside from polluting the water systems with the harsh chemicals it’s treated with, it also demands huge amounts of water for production.
We hope to create a bright future for fashion, our makers, and the earth. It’s a big journey, but one we’re proud to share.
Our fave fabrics currently in our collections:
Asia Pacific Rayon: This special certified fibre comes from wood cellulose, which is completely natural and both breathable and biodegradable. It also comes from sustainably managed forests. Completely renewable, incredibly soft. More info HERE
REPREVE®: The world’s leading branded performance fiber made from recycled materials. It’s created from discarded plastic bottles, giving waste a second life as luxe, durable fabric. It’s not just a fabric—it’s a story of transformation, turning trash into treasure and helping to reduce the impact on our environment.
Our Packaging
Zero plastic, all love
We’ve kept our packaging simple, beautiful, and kind to the Earth.
Every Her Pony order is shipped plastic-free using compostable or recyclable materials. Your treasures are protected in biodegradable garment bags, then wrapped in tissue and a thank you card — both printed by noissue, using eco-conscious materials. Our satchels are from HEAPS GOOD, one of our go-to sustainable packaging brands.
The only thing that’s not compostable (yet) is the barcode and shipping label — so just peel those off and pop the rest into your compost or green bin.
Bonus: HEAPS GOOD plants a tree for every order, and noissue partners with global reforestation projects. Just a few more reasons we love working with them.
OUR PROMISE
Treasures made with love — for you, and for the planet.
We’re not here to chase trends or do things the easy way. We’re here to create special pieces, thoughtfully and consciously — with the environment, our makers, and you in mind.
We believe small brands have the power to make a big difference. That’s why we choose slower methods, ethical production, and sustainable materials wherever we can. We also believe in sharing what we’ve learned — because the more we understand the impact of fast fashion, the more power we have to choose differently.
Our promise is simple: we’ll keep creating with care, stay transparent in how we work, and hold tight to the values that shaped Her Pony from the start. We’ll always honour the craft, the community, and the love that goes into every piece.
Thanks for being here, for wearing what you believe in, and for being part of this journey with us.
Love always,
Lauren & the HP team
