Hey Honeys, My name is Lauren Stein & I'm the owner of Her Pony.

Born from a love of sewing & vintage clothing - HP began in 2010 in my childhood home in the suburbs of suburban Melbourne. When I was little I was taught how to sew by my mum Mandy who learnt the skill from her mother Clarice, my grandmother. Clarice worked as a tailor & some of our relatives worked as dressmakers in the 1930’s - you could say that sewing runs in the family!

My family spent most Sunday’s at markets hunting for treasures, this is where I became obsessed with vintage - most nights I would sit in front of the TV and cut up the days haul - I would turn vintage dresses into 2 piece sets, long tops into crops & vintage maxi skirts into minis...

I eventually started creating my own designs using vintage patterns & fabrics that I had found at the market - At age 13 I made my first garments from scratch - A pair of sparkly flares and a tie-dye tube top! My wardrobe began to overflow, so I decided to try my luck selling the pieces at Camberwell market. Unexpectedly my stall was swarming, I almost sold out of everything that day - it was then I realised that this could potentially become a business, this is when my passion really took off…

I became a regular at the markets - and mum and I were constantly on an op-shopping mission to source more vintage (to this day it is still our favourite thing to do together) I eventually quit my casual job in hospitality as I realised I actually had a sustainable little business running!

When I was 21 I decided I wanted to go to fashion school to learn how to do things “properly”. At the initial interview I told the course counsellor that I wanted to start my own brand - she advised me not to as it would be “too hard” - she recommended I try to become a fashion buyer instead. I was not happy with that answer & decided not to do the course. Undeterred, I continued on with my passion, I applied & was accepted into the NEIS business course instead (a 6 week business course paid for by the government.) This is where my passion for business began and I learnt the skills I needed to begin to grow the business.

I definitely did not realise what I was signing up for when I started this journey - it has been a crazy rollercoaster ride with many challenges along the way however I am lucky enough to be able to do what I love every day.

I hope my story might inspire others to pursue their dreams with spirit & determination - don’t listen to anyone who says ‘you can’t' - You never know what might happen if you give it a shot.

Dream big honeys, 

lots of love, Lauren xxx


THE HER PONY TIMELINE


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Melbourne central design markets

2010 - melbourne design

markets

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Strawberry Fields festival market stall

2011 - strawberry fields

festival market stall

with BFF emma

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Expression fashion show runway

2012 - Emma models at

'Expression' runway show,

chapel st prahan

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mandy (mum)

sewing coach, expert

vintage hunter, order

packer, thread cutter,

general assistant, my

inspiration

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Fashion Week With Mom

Attending fashion week

together

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Another festival market

another weekend, another

market

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HP Bali Team '14

HP production moved to

bali in 2014

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Firend Jess x Bali Setup

school friend jess who

helped with the bali

set-up process

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Bali 'work' trip 2014

Bali 'work' trip 2014

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Bali Times With Emma

bali times with emma

(working hard or hardly

working?)

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First Factory

The first factory set-up

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Bali vibe

LIVING IN BALI - in the

phase of sticking FLOWERS

ON EVERYTHING

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inspiring grandpa

My grandpa, bob - my

inspiration - always

encouraging me & offering

some wise words or

business knowledge

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Super Grandpa

Also - change room & rack

designer, quality

assurance expert & ideas

man - many hp systems &

processed have been

developed with the help

of grandpa!

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First Store

Our first little store in

collingwood & employee BREE

packing orders

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Meeting Nick

2014 - met fiancee NICK,

business went downhill

this year as we were

having too much fun

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#1 HP fan

nick - #1 hp fan

& passionate believer of

lauren. 

OFFERs meaningful ADVICE

WHEN IT COMES TO

RELATIONSHIPS & managing

people

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Couple Outfit

hp's first couple outfits  

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Collingwood store opening

Official collingwood

store opening day with

Emma

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Collingwood Days

Collingwood days with

Emma & bff Smithy.

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The 'new look'

The 'new look'

collingwood store

courtESy of renovations from

Smithy and Nicks dad

Barney

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Launch Party

"The lovely bunch"

collection launch party

with emma

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Tessa - HP Manager

first hp manager tessa

organising orders

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Collinwood Employees

Collinwood employees

miranda & Tessa

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Byron Bay

2017 - moved to BYRON bay

& opened up a little

store in the industrial estate

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Jemma

FIRST EMPLOYEE IN

Byron BaY & MODEL - JEMMA

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Byron store

vintage & hand-made

in-store

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HP Warehouse

2018 - moved into the HP

warehouse

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Mon Helping

Mandy ALWAYS 

lending a helping hand

with every move

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HP HQ

2019 - HP HQ - the byron

BAY warehouse

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Bayron Team

2019 - Byron team -

Nirvana, Caz, Steph & Evie

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Ana

2020 - Ana -

our amazing customer service

gal

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Nobin

2020 - NOBIN -

Master of all things coding &

tech

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HP Bali Managers

2020 - Wayan & Rindy -

the managers of our bali team

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Bali Team

2020 - The Bali team

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Byron Team

2020 - The Byron team -

Steph & Lauren